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Event Information

The full-day Real Time Marketing & PR Masterclass aims to educate and empower you to understand how to achieve optimal marketing value through effective internet marketing strategies.

David Meerman Scott teaches you how to harness the power of online marketing using blogs, viral marketing, podcasts, online video, search engine optimization, search engine marketing; showcasing some of the best examples of innovative marketers building successful marketing and PR programs on the Web.

You will learn how to reach your audiences instantly with real-time marketing strategies as well as how to create the compelling information that people are eager to share.

About the Speaker

David Meerman Scott is one of the most professional Marketing Strategist, keynote speaker, seminar leader and author of the number-one bestseller The New Rules of Marketing & PR who opened people’s eyes to the new realities of marketing and public relations on the Web.

His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in early November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater
Association, Realtors® Conference, and many, many more

Event Outline

Event Dates:
Sydney, 31 March 2011; Brisbane, 4 April 2011; Melbourne, 6 April 2011

In the Real-Time marketing & PR Master Class, David will show you with many examples how to reach your audience and will cover the following topics:

1. Marketing Before the Web
Discover the latest rules of web marketing
Learn how to reach every-smaller slices of a market with targeted messages buyers want to hear.

2. Buyer Personal and Reaching your Buyers Directly
Avoid the biggest mistakes companies make online
Understand the critical thinking required to reach your buyers
Create marketing content for your buyers

3. You Are What You Publish
Create a compelling website with content-rich pages targeted to your buyer personas
Reach your customers through blogs, online videos, e-books, social networking including Twitter, Facebook and others
Understand the impact of Search engine marketing

4. Creating a World-Wide Rave
Nobody cares about your products (except you!).
Learn how to create triggers that get Millions of people to spread your ideas and share your stories
Drive the world to your (virtual) doorstep

5. Real-Time Marketing and PR
Learn the ways smart organisations are using the power of real-time strategies to build revenue, spread ideas and interact with potential buyers around the world.

6. Develop an Online Marketing Strategy
Learn how to combine all these new tools into a simple, practical strategy that you can apply to your business and unlock the full potential for reaching your buyers directly.

Who Should Attend

Anyone who is serious about using online strategies to generate and convert more leads, get ahead of their competitors and grow their business.
CEOs and key executive team members of
growing businesses
Sales & Marketing Managers and Professionals
Online and Social Media Consultants, SEO
and SEM
Publishers and Journalists
Advertising, Digital Media and Marketing

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